A Chat with… Amit (Member)

What inspired you to start your own company? 

The story of how I got here is one people find inspiring — but truthfully, it all began with failure.

From a young age, I always wanted to be a businessman. I chased that dream through different ventures, tried many things, and failed more times than I can count. I jumped between sales jobs, constantly chasing better commission. The pattern was always the same: earn well for a while, then the company would cut commission after a cycle, and the income I’d grown used to would disappear.

At around 24, I landed a job at British Gas Business in Leicester, working in their sales team. It felt like I’d finally found my lane. The energy industry suited me — the sales process was straightforward. No need for flashy pitches or made-up stories; if you could offer better prices or service, the customer agreed. Simple. I stayed there for about three years, and during that time, not only did I refine my sales skills, but I also gained a deep understanding of the industry.

Things changed when my father-in-law had a heart attack. I had to move my family back to London, which meant leaving a job I genuinely enjoyed. But fate had its own plan. A year earlier, the Director of Sales at British Gas had moved to a utility brokerage in London. I reached out and joined their team — the environment was similar, and I quickly settled in.

Then came a turning point.

One of my biggest competitors was based in Ealing — coincidentally on my daily train route into central London. One day, I decided to pop in. No appointment, nothing planned — just a typical “Amit-style” move. I walked in and asked if I could speak to someone about opportunities. They told me to email in. I responded, “I smashed targets at British Gas and my current company — I’m not here to email.” Bold, I know — but I’ve always believed in showing confidence when it counts.

To my surprise, they put me straight into a meeting with one of their Directors. We talked about my experience, and I told him plainly that I was tired of job hopping. I said, “I’ll only settle when I’m the one setting the commission structure.” He looked at me and said, “You can do that from today.”

I was stunned.

He explained how his business allowed people to set up their own companies and use their platform to broker energy deals — earning a percentage. Most suppliers wouldn’t work directly with small businesses, so this was the perfect bridge. He said, “You’re going to outgrow our team anyway — you may as well start now.”

It felt like the opportunity I had been chasing for years had finally landed. I was overwhelmed with excitement. I called in sick to work, went home, and shared everything with my family.

With three young kids at the time, there were questions and concerns from family members. But honestly, the only person whose belief I truly needed was my wife’s. She looked at me and said, “I know you — once your mind’s made up, it can’t be changed. And I believe in you.”

That was it. I prayed for guidance, resigned from my job, and started my company.

And the rest, as they say, is history.

What is the most interesting thing you’ve worked on recently? 

Creating new sales team abroad. It had its challenges and was an interesting process.

What is your go-to productivity hack?

Go missing from the world. Get out there, take some time and come back.

What is the best piece of advice you have ever received?

Be Dutiful to your parents no matter what.

What is your favourite thing about working at Link?

Prayer area, people and workspaces. It feels inclusive and respectful, and I feel really welcome in the space.

If you could have dinner with any three people (dead or alive) who would they be and why? 

My family. Sounds cliché probably but I do it all for them and there’s no one I’d rather spend my time with.

What advice would you give to someone starting out in your industry? 

Ask God for help and support, work hard, honestly and don’t re-invent the wheel.